This is an brand campaign I created and executed for the Science Museum of Minnesota's annual Omnifest. It is a totally integrated campaign consisting of newspaper ads, Flash web ads, rack brochures, and a custom iPhone - IPad application. The application features a page to view Omnitheater movie trailers, a an interactive map page that gives you directions to the museum and a page to purchase tickets.
In the Science Museum’s Box Office the Omnifest identity was re-enforced with rack cards with descriptions of all the films and large rear-lighted dratran panels features colofull images from the films. The theme was also executed in the movie trailers inside the Omnitheater before and after each film. Small Flash banner ads were also featured on the large flat panel displays throught the Science Museums galleries and restaurants.