I created and executed a brand campaign for the Science Museum of Minnesota. The capaign is based on the unsual things to see and do at the museum which you can’t see anywhere else. The images featured in the campaign range from ultra microscpic photos to interesting items from the museum’s vast collection of artifacts. In addtion to newspaper and magazine ads, we also produced promtional posters and postcards.
The “You Don’t See That Every Day” campaign was run on billboards, outdoor posters, bus shelters as well as airport and mall kiosks. The Science Museum of Minnesota also produced t-shirts and other novelties around the campaign and sold them in their Explore Store. I am in the process of coming up with some more unusual images to continue the campaign for the next series of ads.